Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth.
Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession.
She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).
The King’s Speech: what can businesses expect from the Autumn Statement? 
Planting the scaleup seed: why startups should adopt an L&D culture 
Pinterest for Business - Essential Guide 
Trust gap is key blocker to the UK’s AI objectives 
By disabled people for disabled people: the startup filling a health gap 
Barclays launches two new Eagle Labs in London and Birmingham 
Website mobile optimisation best practice for small business owners 
Over half of workers don't trust ChatGPT in the workplace 
Startups 100 Index welcomes Ian Wallis as guest judge 
Downing Street to pitch AI Safety Institute at global summit 
From dropout to a $10m deal: the Odyssey of Australia’s Amazon 
Benefits of business communications tools by industry 
Put the salt and lime away: meet the startup changing how Brits drink tequila 
The end of the cover letter? AI is transforming traditional recruitment 
UK government announces £8m AI scholarship fund 
London’s best membership clubs for entrepreneur networking 
How to Start Dropshipping: 7 Steps to a Profitable Plan 
How AI can help safeguard a brand’s reputation – and the internet 
UK Tech sector retains third global standing despite investment downturn 
What do startups want from the AI Safety Summit?